Hi, my name's Patrick Gower and Kent Nordic is my freelance business. Before working directly with brands, I spent almost ten years in journalism in London, mostly with Bloomberg News. 

I set up Kent Nordic in 2020 after noticing there were few experienced financial writers working solely with brands on written storytelling. The kind of stories that sit more closely with journalism and financial research than marketing and advertising.

I knew gifted writers picking up adhoc articles while they focussed on their journalism, but outside of the big content agencies I didn't know anybody embedding themselves with brands to solve the strategic challenges that regular publishing presents.

During my time working with brands I’ve seen how complicated publishing can appear. Should you write, create video, or both? What’s the best method to reach your audience? How can you best utilise social media?

These are all important questions, but none are as integral as the quality of the story. By spending more time focussing on the details - the data, the personal stories, the breakthrough moments - the rest becomes easier.