Välkomna. I’m Patrick Gower, and Kent Nordic is my freelance business. Before working directly with brands, I spent nearly a decade in journalism in London – most of it at Bloomberg News.
I started Kent Nordic in 2020 after seeing a gap: few experienced financial writers were working directly with brands on content that sits closer to journalism and research than to marketing or advertising. I knew talented writers picking up ad hoc brand work alongside their reporting, but few were embedding with companies to help solve the strategic challenges that come with regular publishing.
Publishing is hard, and a lot of corporate content ends up safe or forgettable. But it doesn’t have to be. Branded content can be as sharp and engaging as anything you read in your favourite newspaper or magazine. Most companies already have the ingredients – data, insight, strong voices – we help turn that into content that entertains, earns trust and builds real influence.
Kent Nordic is based in Stockholm, but most of my clients are global brands operating from Europe and North America. For projects that need complementary skills, I work with a trusted network of creative freelancers.
Not sure where to start? Book a free consultation here.